To Build the Future, You Need to See It.
- Company Reel
- Video Advertisements
- Product Renders
- Product Photography
- Company Culture Photography
Combining optical microscopy, computational super-resolution, artificial intelligence, and robotics- Nanotronics is bringing the world’s most advanced microscope to every manufacturing sector. Founded by Matthew Putman, a materials science professor at Columbia University, and his father John Putman, Nanotronics specializes in hardware and software to see features down to the nanometer scale. Their high-tech products are becoming an integral part of production processes at many of the world’s leading manufacturers.
Visual Natives’ first project with Nanotronics was to film/produce a sleek and engaging company showcase reel to present Nanotronics bi-coastal operation, company culture and 2018 product line. The production began at Nanotronics west coast office in Los Angeles where we spent the day filming the team and capturing the LA skyline via drone. Our second stop landed us in Hollister CA, just south of Silicon Valley where we got up close and personal filming Nanotronics product factory with the brilliant minds behind their product’s hardware and software. Using automated sliders and synced camera techniques enabled us to execute precision shots of each product’s unique and intricate functions. Our last stop lead back to the east coast in Brooklyn, NY to capture the company’s main corporate office. Since Visual Natives holds an FAA Part 107 small unmanned aircraft license, we were given clearance to pilot a drone over the Hudson River to capture mesmerizing footage of Brooklyn and lower Manhattan. We concluded the project by constructing a series of edits for Nanotronics to use at trade show installations and various advertisements.
- Video Production
- 3D Rendering
Capturing the Future of Manufacturing
When gathering visual content for the Nanotronics website, our Photographer made a visit to the unique and industrial Brooklyn Navy Yard which houses the main corporate office to procure photos of the company’s Executives as well as the Engineers who make it all possible. The goal was to capture a day in the life, including the technical and lifestyle aspect of this cutting edge company making waves in the tech world. Photos were taken of the space itself as well as the innovations being utilized within their products. All while instilling the same mood to ensure consistent branding between motion and stills.